Hi and I hope you are all well, great responses from these blogs, glad I can be of service…
On this blog I wish to talk about how you as an artiste can really help yourself especially when signed, the biggest mistake all of us musicians make is we tend to think our job begins and ends with making music. It doesn’t !
As a label owner ( PROPA TALENT/IMPROPA TALENT) I had to learn this for myself, but also have to explain this to my “budding artistes” that I had signed on my labels. It is a very different story when you are signed to a giant label that is prepared to spend hundreds of thousands on you to promote you and get you to the masses who will in turn, hopefully buy (not steal) your music.
imagine you own a label, why should you spend thousands of your hard earned money for no return especially with streaming and poor record sales? You begin to see things in a different way when you own a label, it affects what music you sign, should I go for hip hop… pop? Of course I am sticking to what I know, drum and bass, house Dubstep, I have spent 20 years around that music!
So now you have the label perspective, what can you do if you chose an indie label like mine? (stupid to sign to a label that has no clue how to understand your music). You make electronica in whatever form, and you need to let people know you exist so they can buy (not download for free) your music. (of course I nag about stealing music, it’s wrong!)
The best thing I can tell you is what I have learned, so always look at what other DJ’S are doing who are successful…I am a firm believer in the thought that god helps those who help themselves, so go and set up your social media pages…we all know what they are,your probably already on them all talking about your love life instead of your business…Start talking to your fans, if you have none, make some! Look at all I do, from blogging to podcasts,to finding ways to make you laugh… there is always something to say, so many people are interested in music and want to Dj, or produce, you will never be lonely for fellow humans who wish to share in this topic.
I try to keep my personal crap off the social world however, that is my business and mine alone. Be professional at all times…your boss is watching and you never know what stupid comment you make can come back and bite you on the butt later….
Pod-casts are great too Check out my 'PROPA PODS' on https://www.mixcloud.com/DJRAP on mixcloud as this really helps get your sound out there……
The most important tool you have is your website (www.djrap.com) and the internet. It is there at your fingertips and this generation never had it so good. We are in the wonderful position to create opportunities for ourselves, it’s so much better nowadays in a way.
Of course, there is a lot more you can do, there is always more, it never ends, from hiring a publicist to an army, I could go on, but for those who do not have the cash to do this, these baby steps will help you in your quest for fame and glory.
Being an artiste means you live, breathe, being an artiste. I have met many people who are in love with the fantasy of being an “artiste”, they are romantics! The reality of being an artiste is very different from what most think. Imagine an iceberg, what the public sees is one tenth of it, the performance! What the public does not see is the other nine tenths it took to get there. The long hours for very little money, the obsession you have to have in the studio, the passion you will need to get you through those tough times and a stubborn iron will to say “I believe in me” when all others say you’re finished. We will talk about what the daily grind actually involves in my next blog, but that’s all for now. Hope it helps!